Fiber Sales

f Meta Ads Performance V1

Account V1

Ad Spend
$4,483.16

Impressions

115,852

On-Facebook Leads
283

Avg Cost/Lead

$15.84

Campaign	Status	Impressions	CTR (All)	LP Views	Leads	Cost/Lead	Spend
AIA: Traffic	Active	8,485	1.78%	111	0	N/A	$33.15
AIA Full AI Test	Active	51,592	2.48%	58	94	$21.85	$2,054.18
$25 Phone Plan - Leads V1 (Campaign 1)	Active	6,577	7.30%	47	67	$3.52	$235.52
AIA AI Test - 2FA	Active	24,840	2.61%	35	45	$24.26	$1,091.69
INTERNET AIR BUSINESS - Dynamic	Active	18,458	2.44%	35	39	$20.84	$812.71
$25 Phone Plan - Leads V1 (Campaign 2)	Active	3,497	6.46%	11	29	$5.36	$155.39
$25 Phone Plan - Leads V1 (Campaign 3)	Active	1,162	4.82%	3	7	$5.47	$38.29
Retargeting AIA	Active	1,241	2.50%	2	2	$31.12	$62.23
Total		115,852		302	283	$15.84	$4,483.16

Account V2

Ad Spend
$2,173.44

Impressions

317,397

On-Facebook Leads
82

Avg Cost/Lead

$26.51

Campaign	Impressions	CTR (All)	Link Clicks	Leads	Cost/Lead	Spend
Internet Air: Traffic V2	191,156	0.54%	1,060	0	N/A	$186.38
Phone Promo - Traffic V2	93,341	0.59%	564	0	N/A	$115.52
CELL PHONE PROMO	18,339	2.91%	369	65	$17.42	$1,132.60
INTERNET AIR BUSINESS	13,349	2.08%	172	12	$58.02	$696.21
Internet Air: Retargeted	650	2.46%	8	2	$10.52	$21.04
$25 Phone Plan - Leads Campaign	562	6.76%	26	3	$7.23	$21.69
Total	317,397		2,199	82	$26.51	$2,173.44

Account V1

Ad Spend
$191.70

Impressions

5,115

Conversions
19

Avg Cost/Conv

$10.09

Interactions

307

Phone Calls

Campaign	Budget	Impr.	Interactions	Calls	Conv. Rate	Conv.	Cost/Conv	Spend
Phone Promo \| Search \| LEAD FORM	$5.00/day	156	20	9	30%	6	$6.10	$36.59
Phone Promo \| Search #2	$10.00/day	85	10	7	50%	5	$8.25	$41.27
Phone Promo \| PMax	$5.00/day	2,534	151	1	2.65%	4	$10.75	$42.98
AIA \| Search \| LEAD FORM	$5.50/day	205	11	6	36.36%	4	$8.11	$32.45
AIA \| PMax #2	$5.00/day	2,135	115	0	0%	0	N/A	$38.40
Total		5,115	307	23		19	$10.09	$191.70

Account V2

Ad Spend
$214.30

Impressions

997

Conversions
25

Avg Cost/Conv

$8.57

Interactions

Phone Calls

Campaign	Budget	Impr.	Interactions	Conv. Rate	Conv.	Cost/Conv	Spend
Direct Checkout \| ABF \| Search (Observation) [Intake]	$5.00/day	187	10	90%	9	$4.45	$40.03
Direct Checkout \| ABF \| Search (Targeting) [Intake]	$5.00/day	121	8	100%	8	$6.06	$48.48
Direct Checkout \| ABF \| Search (None) [Intake]	$5.00/day	245	10	70%	7	$5.90	$41.27
Direct Checkout \| ABF \| Search (Observation)	$5.00/day	237	9	11.11%	1	$29.04	$29.04
Direct Checkout \| ABF \| Search (None)	$5.00/day	88	9	0%	0	N/A	$29.66
Direct Checkout \| ABF \| Search (Targeting)	$5.00/day	119	4	0%	0	N/A	$25.82
Total		997	50		25	$8.57	$214.30

Ad Spend
$140.32

Impressions

11,119

Clicks

132

CTR

1.19%

Avg CPC

$1.06

Ad Group	Impressions	Clicks	CTR	CPC	Spend
AIA - Keywords & Interest Groups	1,325	15	1.13%	$1.18	$17.74
Ground Fiber - Keywords & Interest Groups	1,378	21	1.52%	$1.19	$25.03
Network Providers - Keywords & Interest Groups	4,935	52	1.05%	$1.12	$58.15
AIA - Keywords & Communities	1,469	16	1.09%	$1.03	$16.53
Ground Fiber - Keywords & Communities	618	8	1.29%	$1.15	$9.24
Network Providers - Keywords & Communities	2,091	18	0.86%	$1.13	$20.34
Total	11,119	132	1.19%	$1.06	$140.32